Finally understand the truth in meals

NUTRITION

Fuel Your Body. Transform Your Life.

 

A Nutrition Approach Built Around You

Welcome to a new way of fueling your body—personalized, practical, and built to match your goals. No fad diets, no cookie-cutter meal plans, just proven strategies that fit your lifestyle. Whether you’re here to lose weight, build lean muscle, or simply feel better every day, the 12-week custom nutrition plans and 1:1 guidance give you the structure and accountability to stay consistent.

Eating That Fits Any Lifestyle—and Any Schedule

It doesn’t matter if you’re a busy parent, a full-time professional, or already dialed in with your training—your plan is designed around your reality. Meals are flexible, efficient, and tailored to your needs so you can fuel your body without spending hours in the kitchen or giving up the foods you love.

The Missing Piece: Accountability

Anyone can download a diet online. The difference here is having a coach in your corner—someone who helps you troubleshoot cravings, adjust your plan when life throws curveballs, and keeps you focused on the bigger picture. Progress is built one meal, one choice, one habit at a time.

More Than a Temporary Fix

This isn’t about quick cleanses or crash diets. It’s about building a sustainable relationship with food—fueling your body with balance, discipline, and confidence that carries over into every part of your life. Each 12-week phase is just the start—you’ll be setting the foundation for long-term success, energy, and health that lasts.

The Big 3 Macros

What are they and why they matter

Macro

Primary roles (what it does)

Why it matters

Great sources

Protein

Builds/repairs muscle, enzymes & hormones, supports immunity, highest satietyKeeps you full, preserves/ builds lean mass while cutting, crucial for recoveryChicken/turkey, lean beef, fish, eggs/egg whites, Greek yogurt, cottage cheese, whey/casein, tofu/tempeh

Carbohydrates

Primary training fuel, replenishes muscle & liver glycogen, spares proteinBetter workouts, faster recovery, supports thyroid & moodRice, potatoes, oats, fruit, legumes, whole-grain breads/pastas

Fats

Cell membranes, hormones (e.g., testosterone/estrogen), vitamin absorption (A/D/E/K), satietyHormonal health, joint/brain function, steady energy between mealsOlive/avocado oil, nuts/seeds, fatty fish, whole eggs, olives

 

 

Start with the Math. Finish with a Plan.


The calculator estimates; we customize based on your life and goals.

Macros Calculator
  • People who fail to reach goals relying on diet alone 80% 80%
  • Adults who don’t eat the daily recommended servings of vegetable 90% 90%
  • People who see faster results when combining nutrition + training 70% 70%
  • Higher chance of sticking to a program with nutrition coaching 60% 60%
  • People who skip breakfast and overeat later in the day 60% 60%
  • Adults who are dehydrated and mistake thirst for hunger 75% 75%
Source findingWhat it shows
Most adults don’t meet vegetable/produce targetsCDC surveillance shows ~1 in 10 U.S. adults meet vegetable recommendations (and ~1 in 8 for fruit). That means ~90% fall short—your bar headline is directionally right. (CDC)
Diet alone vs. diet + trainingMeta-analyses show combining nutrition + exercise produces better 12-month weight outcomes and broader health improvements vs. either alone. (Short-term differences can be small; the edge shows up by ~12 weeks–12 months.) (PubMed Central)
Nutrition coaching improves adherenceReviews/meta-analyses report small-to-moderate, positive effects of dietitian counseling/health coaching on dietary behaviors and adherence (and downstream markers like LDL/BP). Stronger programs (structured advice, multiple contacts) perform better. (PubMed Central)
Skipping breakfast & overeating/weightEvidence is mixed on acute intake, but multiple meta-analyses link breakfast skipping with a higher risk of overweight/obesity across ages. (Associational; not strict causation.) (PubMed Central)
Dehydration, thirst vs. hunger, and intakeLab and RCT data show pre-meal water can reduce meal energy intake (especially in older adults), and classic work notes thirst/hunger cues aren’t perfect predictors—so yes, thirst can masquerade as hunger for some people. (PubMed Central)
  • Displayed percentages in the bars are simplified for clarity; see sources for study ranges and context.

  • Breakfast and hydration effects vary by age, population, and study design (short-term satiety vs. long-term weight).

F.A.Q.

Got questions? We’ve got answers. From memberships to training programs, we’ve covered the things you want to know most—so you can spend less time guessing and more time crushing your goals.

Need something else? Send us an email through the contact form below and we will repond back asap.

Why does nutrition matter?

Nutrition matters because food is the fuel your body runs on. The quality of what you eat directly affects your energy, mood, performance, recovery, and long-term health. Good nutrition supports everything from muscle growth to brain function, while poor nutrition can hold you back in every area of life.

Is this just for weight loss?

Not at all. We work with clients who want to build muscle, improve athletic performance, boost energy, and even just feel healthier overall.

How quickly will I see results?

That depends on your consistency, goals, and starting point. Many clients notice changes in energy and body composition within the first 4–6 weeks.

How is this different from a diet I can find online?

Anyone can download a generic diet. The difference here is personalization, accountability, and adjustments as your life changes. It’s nutrition built around you.

What happens after the 12 weeks?

If you choose to continue the program, we work together to re-build your nutrition plan to adapt to the progress you’ve made after each 12-week phase.

Testimonials

As a retired cardiologist, I know a thing or two about health and fitness. I have worked with many people over the years, and Greg Johnstone is, far and away, the most knowledgeable and professional personal trainer and bodybuilding coach I have ever worked with. There aren’t many people who I can honestly say have
Mark N.
Where to even begin with this, Gregory has been my coach for close to a year now and not only did I gain a coach but I gained somebody I consider a father figure in my life and one of my best friends. He took me under his wing and taught me everything he has
Keenan B.
Greg is great inspiration and amazing coach who has lots of wisdom and patience in the Fitness industry. It’s a great privilege having him as a coach and a friend. If you want to get to your fitness goals no matter what goal it is, there is no other coach that I would recommend. Day
Lewis T.
After not being in a gym for a number of years, working with Greg helped me get my confidence in the weight room back. His humility and genuine care for his clients is only eclipsed by his incredible knowledge of foods that provide fuel, safe weight training, and overall expertise in shaping the human body.
Debbie M.
Signing up for Greg Johnstone’s FitLife ADVANTAGE Pro program has truly been a life-changing experience for me. After a lifetime of struggling to stay consistent with workouts and lacking the motivation to follow through, I finally hit a tipping point—and it was all because of Greg’s approach. Since joining his program, I now look forward
Tam
Losing over 70 pounds with Greg has given me back the energy and confidence I haven’t had since high school. Now, I can keep up with my teenage daughter no matter what sport she’s playing. When you find a coach who builds that kind of trust, you listen. If you want results, I can’t recommend
Justin N.
As a woman entering the fabulous fifties I started to suffer from all the issues surrounding that life mark. Perimenopause, anxiety, weight gain, depression, insomnia……the list is lengthy and was very real for me. I was very unhappy when I looked in the mirror and just didn’t feel like myself. In the past, I exercised
Gina

Have Questions?